MIB is your long-standing trusted partner in delivering unique data solutions to help advance the life insurance industry.
The name you know and trust, working every day to develop innovative tools and enhanced data solutions.
Insights, news and announcements reflecting our commitment to improving the life insurance industry.
This case study, based on real data from one of our members, demonstrates a scenario where the Total Line Alert was used to remind the applicant of in force coverage (in the form of a key person policy placed by their employer) that they had completely forgotten was in force.
Our mid-year video provides an analysis and insights on long-term trends observed in U.S. life insurance application activity through the first half of 2025, with a focus on fluctuating patterns related to product type and age band.
A 45 year old male routinely applied for and placed policies, paid first premiums and then lapsed the coverage – repeating this process again and again - and impacting over 26 MIB member companies! Read our latest case study, using real MIB member data, for more details on this evolving story.
U.S. life insurance application activity saw double-digit Year-over-Year (YOY) growth in September of +14.0%, achieving the highest application volume on record for the month of September, and ending Q3-2025 at +3.9% growth Year-to-Date (YTD).