MIB is your long-standing trusted partner in delivering unique data solutions to help advance the life insurance industry.
The name you know and trust, working every day to develop innovative tools and enhanced data solutions.
Insights, news and announcements reflecting our commitment to improving the life insurance industry.
This case study, based on real data from one of our members, demonstrates a scenario where the Total Line Alert was used to remind the applicant of in force coverage (in the form of a key person policy placed by their employer) that they had completely forgotten was in force.
U.S. life insurance application activity continued to grow in July 2025, with Year-over-Year (YOY) activity up +6.7% compared to July 2024.
Traditional brokers and agents are now adopting digital tools once more closely aligned with Direct-to-Consumer approaches to selling, blurring the distinction between Agent-Driven and Direct-to-Consumer sales models. Read our blog to learn more about this transformation.
Our mid-year video provides an analysis and insights on long-term trends observed in U.S. life insurance application activity through the first half of 2025, with a focus on fluctuating patterns related to product type and age band.