U.S. Life Insurance Activity Finishes up 2.5% in January Reports the MIB Life Index

Younger Age Buyers Resurface

Braintree, MA. (February 12, 2020) — U.S. life insurance application activity was up 2.5% Y/Y in January, predominantly led by younger age buyers, according to the MIB Life Index. The January Index puts an optimistic spin on life insurance application volume after an uninspiring 2019 YTD (+0.4%), setting a January index level not seen since 2016. January’s activity was up 7.3% from that of December, in an unprecedented jump for a January M/M.
Life Index Chart
All the MIB Life Index age groups showed growth in January with life insurance application activity ages 0-44 up 3.4%, ages 45-59 flat at 0.1%, and ages 60+ up 3.4%. As the largest segment of the composite Index, ages 0-44 had the greatest impact, while ages 60+ seemed to put the brakes on a bit after 2019’s 10.1% year-end growth.

Lee Oliphant, MIB's CEO presents the 2019 and early 2020 trends in our Life Index Year-in-Review video: bit.ly/2019LifeIndexVideo.

Login to the Enhanced Life Index Portal to download our 2019 and past MIB Life Index Annual Reports at no charge. Portal Registration: www.mibsolutions.com/regLI.

View the “2019 Life Index At-the-Half" video.



Monthly Percent Change
Composite Index
(year-over-year)

Jan-20 2.5%
Dec-19 -3.3%
Nov-19 6.0%
Oct-19 1.4%
Sep-19 1.9%
Aug-19 0.5%
Jul-19 -3.2%
   
YTD - 2020
2.5%
YTD - 2019
0.4%
Q4-2019
1.3%
Q3-2019
-0.3%
Q2-2019
1.5%
Q1-2019
-1.0%



U.S. Monthly Percent
Change
vs Prior Month


Jan.

7.3%


% Change
Age Groups
(year-over-year)




0-44



45-59



60+
Jan-20
3.4%
0.1%
3.4%
Dec-19
-4.2%
-3.8%
-0.1%
Nov-19
4.6%
7.2%
8.2%
Oct-19
-0.4%
0.9%
6.9%
Sep-19
-2.2%
2.7%
12.5%
Aug-19
-2.9%
0.1%
10.4%
Jul-19
-6.9%
-3.4%
7.2%
YTD 2019
-3.3%
0.9%
10.1%





Monthly Percent Change
Composite Index
(year-over-year)

Jan-20 2.5%
Dec-19 -3.3%
Nov-19 6.0%
Oct-19 1.4%
Sep-19 1.9%
Aug-19 0.5%
Jul-19 -3.2%
   
YTD - 2020
YTD - 2019
2.5%
0.4%
Q4 - 2019 1.3%
Q3 - 2019 -0.3%
Q2 - 2019 1.5%
Q1 - 2019 -1.0%

 


U.S. Monthly Percent
Change
vs Prior Month


Jan.

7.3%

% Change
Age Groups
(year-over-year)




0-44



45-59



60+
Jan - 20
3.4%
0.1%
3.4%
Dec - 19
-4.2%
-3.8%
-0.1%
Nov - 19
4.6%
7.2%
8.2%
Oct - 19
-0.4%
0.9%
6.9%
Sep - 19
-2.2%
2.7%
12.5%
Aug - 19
-2.9%
0.1%
10.4%
Jul - 19
-6.9%
-3.4%
7.2%
YTD 2019
-3.3%
0.9%
10.1%

 

 

 

 

2019 Life Index Year-in-Review Video

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